Welcome to the Infojaal blog. This is meant to be a forum to share the goings on in our agency and our views on the advertising business. We hope to publish articles on topical issues and that you will find the site interesting and stimulating.
Founded in 1873, Foote Cone & Belding is the world’s third-oldest advertising agency and a part of the Interpublic Group. Today, FCB is one of the top three advertising agencies in the USA and ranks number 10 in the world with 188 offices in 102 countries.
2006 saw the merger of Interpublic Group’s direct marketing agency Draft and global creative shop, FCB and Draftfcb was born. This decision to merge IPG’s biggest direct marketing agency and one of its hottest creative brands was a result of the current market forces and environment that demanded a change in the way advertising agencies function. This merger is also the first of its kind globally, where a direct marketing agency and a creative agency have come together to offer one-stop solutions to clients. A new-breed agency has emerged by the unconventional union of accountability and creativity that sets ideas free to incite behaviour like never before.
Draftfcb aims to fuse the traditional creative process with the direct agency’s experience with data mining and analytics, which ensures measurability. The company will offer clients the services of advertising, digital, direct, retail, CRM, search, viral and business strategy, with the best offering in each area.
Draftfcb Ulka can trace its lineage in India to Ulka Advertising which was founded in 1961. Starting out as a creative hotshop, Ulka hit the top ten within the first decade. Ulka made a smooth transition from a creative hotshop to a large mainstream agency. By the mid-seventies Ulka had become the fifth largest agency in India and has continued to be among the top five agencies.
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