Comments for Infojaal's Weblog http://infojaal.wordpress.com The DRAFTFCB+ULKA blog Tue, 01 Apr 2008 17:28:46 +0000 http://wordpress.com/ hourly 1 Comment on Being Digital by bhatnaturally http://infojaal.wordpress.com/2008/04/01/being-digital/#comment-4 bhatnaturally Tue, 01 Apr 2008 17:28:46 +0000 http://infojaal.wordpress.com/?p=9#comment-4 Nicholas Negroponte wrote in his book 'Being Digital' that in future everything will be digitalized. While that future may be way off, our consumers are adapting to a digital world much faster than we are. I feel the average agency bloke's understanding of the digital world is minimal and many of us live in the 30-second TVC world. And 'being digital' is limited to creating a one-off website or a viral which gets emailed a few times. I think a fundamental understanding of how consumers 'consume' various media and exposure to the latest trends in the online world to all in Account Management & Creative is important. It will help all of us to think of ideas that are media neutral. In the creative brief a question like 'What kinds of experiences will create the right conversations? would trigger a different thought process than a hoarding or TVC. Nicholas Negroponte wrote in his book ‘Being Digital’ that in future everything will be digitalized. While that future may be way off, our consumers are adapting to a digital world much faster than we are. I feel the average agency bloke’s understanding of the digital world is minimal and many of us live in the 30-second TVC world. And ‘being digital’ is limited to creating a one-off website or a viral which gets emailed a few times. I think a fundamental understanding of how consumers ‘consume’ various media and exposure to the latest trends in the online world to all in Account Management & Creative is important. It will help all of us to think of ideas that are media neutral. In the creative brief a question like ‘What kinds of experiences will create the right conversations? would trigger a different thought process than a hoarding or TVC.

]]> Comment on Scam ads: a debate by ambi http://infojaal.wordpress.com/2008/03/31/scam-ads-a-debate/#comment-3 ambi Mon, 31 Mar 2008 11:10:37 +0000 http://infojaal.wordpress.com/2008/03/31/scam-ads-a-debate/#comment-3 The article did draw my attention since I do hold the author in high regard. But his arguments did not hold water, and the Formula I and Fashion Show comparisons were a little far fetched. If ads are allowed to be entered irrespective of their legitimacy, without a client backing it, then what is the difference between a student showcase and an award entry? Also the right comparison should be with Design Awards or Architectural Awards; both are not awarded to projects on paper but to real life products. Let the debate continue. The article did draw my attention since I do hold the author in high regard. But his arguments did not hold water, and the Formula I and Fashion Show comparisons were a little far fetched.

If ads are allowed to be entered irrespective of their legitimacy, without a client backing it, then what is the difference between a student showcase and an award entry?

Also the right comparison should be with Design Awards or Architectural Awards; both are not awarded to projects on paper but to real life products.

Let the debate continue.

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